Hi, I’m Rafa
Product Designer, who loves coffee, animes and soccer.
With over 10 years of experience in branding, print, and digital products. Since 2019, focused on UX for digital products, leading end-to-end projects across industries like, banks healthcare, finance, and the non-profit sector.
I hold a Bachelor’s degree in Digital Arts and two postgraduate specializations in Interaction Design and Agile Project Management. I also run design workshops and co-creation sessions to promote innovation and collaboration within teams.
Delivery
I translate validated solutions into clear, consistent, and accessible experiences.
This includes design systems, accessibility considerations, and developer handoff.
AI Integration:
AI assists with consistency checks, documentation, and scalability.
Execution
I design and iterate solutions grounded in user needs and usability principles.
This stage involves user flows, wireframes, prototypes, and usability testing.
AI Integration:
AI supports ideation, rapid prototyping, and testing analysis, enabling faster iteration.
Understanding
I start by understanding users, behaviors, and business goals.
This phase includes user research, data analysis, stakeholder alignment, and problem framing.
AI Integration:
AI is used to synthesize research findings, identify behavioral patterns, and support insight generation.
My design process
A strategic approach that brings together data, creativity, and technology.
Mainly Projects
AI assisted
RarUI - Design System
Manages the evolution of the design system, promoting scale, consistency, and efficiency across digital products.
AI assisted
Valora Addere - Credit Eligibility Engine
An internal tool designed to support eligibility analysis and operational decision-making across investment fund portfolios.
Divide Conta Bmg
Feature in the BMG digital banking app allows users to record, split, and manage
shared expenses
Orange Box Bag
Internal platform designed to centralize operational workflows, streamline process management, and improve visibility across business areas.
Medic MV App
Healthcare app that enables clinical teams to access patient data, manage workflows, and support real-time care decisions.
Exmed App
Corporate health app that connects employees to medical services, enabling appointment scheduling, digital prescriptions, and care follow-ups
Workshops & Talks
UX Strategy & AI
How to leverage AI in your design process
AI in Products: Crafting Effective
Prompts for Better Results
Building scalable UI frameworks
Design Decisions: Dealing with
Changes
Rapid prototyping in cross-functional teams
Inclusive Design
Accessibility beyond compliance
Product Discovery
Finding the right problems to solve
Get in touch
jobtorafa@gmail.com
© 2026 Rafa Oliveira. All rights reserved.